create-prd

The proposed approach gives clients timely reminders and an easy way to release appointments they cannot attend. A waitlist helps salons fill those openings. Kickoff decisions: - Limit reminders to two per booking to avoid overwhelming clients. - Prioritize iOS and web. Android accounts for only 9% of salon clients and will follow later. - Exclude deposits from v1. Luis estimates payment integration would add about two months. ## 4. Objective Help salons keep more appointment slots filled while making it easy for clients to manage their bookings. **Primary key result:** Reduce the no-show rate from the Q3 baseline of 18% to 12% or lower within three months of launch—a six-percentage-point reduction. **Supporting measures:** Track reminder delivery, confirmations, cancellations, and the share of cancelled slots filled through the waitlist. These help explain results; targets have not been agreed. **Measurement requirement:** Before launch, confirm the baseline calculation and use the same definition and salon population for the launch comparison. A cancellation alone is not recovered revenue; track backfilled appointments separately. ## 5. Market Segments ### A. Salon teams managing appointment capacity Teams that lose revenue when clients miss appointments and need a practical way to refill cancelled slots. **Constraints:** Benefit depends on timely cancellations and available waitlist demand. Willingness to pay for SMS is unknown. ### B. Clients managing grooming appointments Clients who need help remembering appointments or an easy way to cancel when plans change. **Constraints:** Reminders must be limited. iOS and web are the first supported product surfaces; Android app support is deferred. ## 6. Value Propositions ### A. Salon teams - **Who:** Teams responsible for keeping grooming schedules filled. - **Why:** They need clients to attend or release slots early enough to refill them. - **What before:** The current reminder and backfill workflow is unknown; the measured outcome is an 18% no-show rate. - **How:** Send scheduled reminders, capture client responses, and offer cancelled slots to a waitlist. - **What after:** Fewer missed appointments and more opportunities to recover cancelled bookings. - **Alternatives:** Manual calls or texts and existing scheduling tools are alternatives to validate. The proposed advantage is a connected reminder-to-backfill flow. **Value proposition:** Help salon teams turn forgotten appointments into attended visits or refill opportunities, with less manual follow-up. ### B. Clients - **Who:** Clients with upcoming grooming appointments. - **Why:** They need to remember bookings and communicate changes easily. - **What before:** Current reminder and cancellation methods have not been documented. - **How:** Provide timely reminders with one-tap confirm or cancel actions. - **What after:** Clients can act quickly without receiving excessive reminders. - **Alternatives:** Personal calendars or contacting the salon directly. This solution combines the reminder and response in one place. **Value proposition:** Make it easy to remember, confirm, or cancel a grooming appointment, with no more than two reminders per booking. ## 7. Solution ### 7.1 Key flow 1. A client has an upcoming appointment. 2. The client receives reminders 48 hours and 3 hours before it. 3. The client confirms or cancels with one tap. 4. A cancellation updates availability and triggers a waitlist offer. 5. A waitlisted client accepts the available slot. ### 7.2 First-version requirements - **Reminders:** Support SMS and push at the agreed times, with a maximum of two reminders per booking. Cross-channel counting needs a decision before build. - **Client actions:** Support one-tap confirmation and cancellation. Keep appointment status consistent across supported surfaces. - **Waitlist backfill:** Offer cancelled slots to waiting clients. Prevent multiple clients from booking the same opening. - **Scheduling accuracy:** Stop pending reminders when a booking is cancelled; update them when it is rescheduled. - **Measurement:** Record delivery outcomes, client responses, waitlist offers, accepted slots, and final attendance. ### 7.3 Technology and cost SMS costs approximately $0.01 per text. Two SMS reminders would cost approximately $0.02 per booking, excluding waitlist messages and any other fees. No payment integration is included. ### 7.4 Assumptions and open questions Resolve before implementation: - Does the two-reminder cap apply across SMS and push combined? Proposed assumption: yes. - Should confirmation suppress the remaining reminder? - How are late bookings, time zones, and SMS consent handled? - Does an existing waitlist support this flow? How are recipients selected, and when do offers expire? - Are waitlist offers counted separately from reminders? - Will salons pay extra for SMS, and who covers costs at launch? - Can Android clients use SMS and web response links despite deferred Android app support? ## 8. Release **V1:** iOS and web reminders, confirm/cancel actions, waitlist backfill, and outcome tracking. **Later:** Android app support. Revisit deposits and payment integration separately. **Not in v1:** Deposits or more than two reminders per booking. **Timing:** No delivery estimate was agreed. Engineering should size the release after messaging rules and waitlist dependencies are resolved. Evaluate the no-show target three months after launch. --- *Intentionally omitted: competitive research, detailed wireframes, and a dated delivery plan.*