with the skill
**Diagnosis:** A. The brief is a feature list with no existing voice, so I built the angle from it. The strongest fact is that it runs on data the store already has, so the headline leads there. I used only what you stated.
## Homepage hero
**Headline**
Restock from the sales data your store already has
**Subhead**
Install from the Shopify App Store in one click. [App name] reads your products and sales, sends low-stock alerts and reorder emails, and creates supplier purchase orders.
**CTA button**
Install from the Shopify App Store
**Microcopy under button**
No credit card required.
## Launch post for X
> [App name] is live on the Shopify App Store.
>
Show the rest (23 more lines)
> It reads the product and sales data your store already has, then sends low-stock alerts, reorder emails, and supplier purchase orders. Install is one click and there's nothing to import.
>
> No credit card required. [link]
## Annotations
- **Headline:** Passes the "Now you can" test ("Now you can restock from the sales data your store already has"). A competitor can't copy it unless their app also needs no import.
- **Subhead:** The three features are a real list of three, so I kept them together. "One click" is in the subhead because it answers "how much work is this?" right after the headline.
- **Sign-up and card:** I turned "no signup form" into "install in one click," since the install is the signup. "No credit card required" appears once, next to the button, so the absences aren't stacked.
- **X post:** No hashtags, emoji, or hype. The first line gives the news, the second says what it does, and the third gives the link.
## Headline alternatives
- **Option A:** Low-stock alerts and purchase orders, built from the data you already have. This is more literal and names two features, but it's longer.
- **Option B:** Reorder before you sell out. This is shorter and speaks to the pain, but a competitor could use it unchanged. Use it only if you pair it with the subhead above.
## Needed from you
- `[NEED: app name]`
- `[NEED: store link]` for the X post.
- `[NEED: pricing]` Your brief says no card is required, but not whether the app is free, has a trial, or has a free tier. I avoided "free" in the CTA. If it's free or has a trial, "Start free" or "Try it free for [X] days" would convert better.
- `[NEED: visual]` A short screen recording or screenshot of a low-stock alert turning into a purchase order would add more to the X post than any copy change.
- **Proof, if any exists.** Install counts, review ratings, or merchant quotes would go in a line below the hero. I haven't written any because none were supplied.