with the skill
**Diagnosis:** A (blank brief). I have the prices and the category, but no plan limits, features, differentiator, or proof. I've drafted what I can without inventing facts and marked the gaps with `[NEED: ...]`.
## Page copy
**Headline (options)**
- A: **Simple pricing for social media scheduling.** Plain and clear, but a competitor could use it. It works until we have a differentiator.
- B: **Plans from $29 a month.** It's factual and sets price expectations immediately.
- C: **Pick the plan that fits your [accounts / team size].** This is the strongest option if tiers scale on one clear axis. `[NEED: what actually separates the plans]`
**Subhead**
Every plan includes scheduling, a content calendar, and [NEED: core feature all plans share]. Upgrade when you add more [NEED: accounts / users / posts].
**Plan blocks**
*Starter, $29/mo*
For one marketer managing a handful of accounts. `[NEED: confirm audience and limits]`
- `[NEED: social accounts included]`
- `[NEED: scheduled posts limit, if any]`
- `[NEED: top 2-3 features]`
- CTA: **Start with Starter**
Show the rest (39 more lines)
*Pro, $79/mo*
For marketers who post every day and need to see what's working. `[NEED: confirm Pro adds analytics, or whatever it adds]`
- Everything in Starter, plus:
- `[NEED: what Pro adds]`
- CTA: **Start with Pro**
- Badge: `[NEED: only add "Most popular" if signup data supports it]`
*Business, $199/mo*
For teams that publish together. `[NEED: confirm team features such as approvals, roles, or client workspaces]`
- Everything in Pro, plus:
- `[NEED: what Business adds]`
- CTA: **Start with Business**
**Below the plans**
Not sure which plan fits? `[NEED: sales/chat contact or a trial offer]`
**FAQ questions (answers need your policies)**
- Can I switch plans later?
- Is there a free trial? `[NEED: yes/no and length]`
- Which social platforms can I schedule to? `[NEED: list]`
- What happens if I go over my plan's limits?
- Is there an annual discount? `[NEED: percentage, if any]`
- How do I cancel? `[NEED: policy]`
## Annotations
- **Plan taglines:** Each names who the plan is for, which answers "which one is right for me?" That's the main job of a pricing page. My audience guesses are placeholders until I know what the tiers differ on.
- **CTAs:** "Start with Pro" is accurate whether or not you offer a trial. If you do, switch to "Start my free trial" on all three.
- **Recommended plan:** The page should make one plan the obvious pick, usually Pro here. I held back the "Most popular" badge because it's a falsifiable claim.
## What I need to finish this
1. What separates the tiers (accounts, users, posts, analytics, approvals)?
2. Is there a free trial, money-back guarantee, or annual discount?
3. What makes you different from Buffer, Hootsuite, or Later? Without this, the headline fails the swap test.
4. Any real proof, such as customer count, a named customer, or a quote?
5. Do you have a product name and brand voice (playful or straight)?
Send even rough answers, or paste your current pricing page, and I'll turn this into final copy.