copy-editing

## Problem Section **Heading:** The lead you forgot to call is on someone else's listing now Most agents lose leads to a slow reply, not to a better pitch. An inquiry comes in while you're at a showing. A past client mentions a cousin who's thinking of selling, and the note lives in your phone, a spreadsheet, and a sticky on your monitor. [Product name] puts all of it in one place and tells you what to do next. --- ## Features (3) **Capture every lead automatically** Inquiries from [NEED: lead sources, e.g. Zillow, your website, Facebook] land in your pipeline the moment they arrive, with name, contact details, and the property they asked about. You stop copying and pasting between tabs. **Follow up on time, every time** Set a cadence once, such as a text after day one and a call after day three. [Product name] puts each task on your daily list, so nobody slips through during a busy closing week. **See every deal from first call to closing** Drag deals through your pipeline and track key dates like inspection, appraisal, and closing. You always know which deals need you today and which are waiting on someone else. --- ## How It Works **Heading:** Up and running before your next showing 1. **Import your contacts.** Upload a spreadsheet or connect [NEED: integrations, e.g. Gmail, Google Contacts]. 2. **Connect your lead sources.** [NEED: setup steps/time] 3. **Open the Today view.** Your first follow-up list is ready. --- ## Proof Section **Heading:** [NEED: headline based on real proof] - [NEED: testimonial from a named agent, with brokerage and a specific result, e.g. "I recovered 6 stale leads in my first week"] - [NEED: beta-user count, or number of leads/deals tracked so far] - [NEED: logos of brokerages or partners, if any] *If you're pre-launch with no customers, use founder credibility instead: "Built by [name], a former agent who [specific detail]."* --- ## Pricing Teaser **Heading:** Pricing that fits a solo agent [NEED: price per user per month, plan structure]. Cancel anytime. Export your contacts whenever you want. --- ## FAQ **Can I import my existing contacts?** Yes. [NEED: supported formats and sources] **Does it work on my phone?** [NEED: iOS/Android app or mobile web details] **Is it built for teams or solo agents?** [NEED: answer] **What happens to my data if I cancel?** [NEED: export and retention policy] --- ## Final CTA **Heading:** Your next client is already in your phone **Body:** Import your contacts and see who deserves a call today. **CTA:** Start free for [NEED: trial length] days **Microcopy:** No card required. Cancel anytime. [NEED: confirm both] --- ## Editing Notes - **Assumed features:** lead capture, cadence reminders, pipeline with key dates. Cut or replace any you don't have, and add your real differentiator, which I don't know yet. - **Hero line:** "Every lead followed up" is a strong promise. If your product can't back it up (for example, if reminders aren't automatic), I'll soften it. - **Claims I avoided:** speed gains, conversion lifts, and "agents love us." Add them only once you have numbers. ## Questions That Would Sharpen This 1. What's the one thing your CRM does that Follow Up Boss, kvCORE, or LionDesk doesn't? 2. Is your buyer a solo agent, a team lead, or a brokerage? 3. What proof do you have: beta users, quotes, early results? 4. What are the trial and pricing terms? 5. Do you have a brand voice or an existing positioning doc? I couldn't check for one here. Send me those and I'll run a full pass on the next draft, including the expert panel review.