with the skill
# So What and Zero Risk sweeps: Pro plan copy
I haven't invented any facts below. Anything I don't know is marked `[NEED: ...]`.
## Sweep 3: So What
| Original | So what? | Edit |
|---|---|---|
| Unlimited projects | Why does that matter to me? | Say what the absence of a cap means: no deleting old work, no upgrade when a new client signs. |
| Advanced reporting | Advanced how? | Name the report or decision it enables: `[NEED: 1-2 specific reports or metrics]`. |
| Priority support | Priority over whom, and how fast? | Give the response time: `[NEED: e.g., first reply within X hours]`. |
| Custom integrations | Custom to what? | Name the tools or the API, and the outcome: `[NEED: which tools, what it saves]`. |
| Starting at $99/month | Starting at what, and ending where? | See Sweep 7. |
Also, the original is one flat sentence of four equally weighted features. Pick the one your buyer cares about most and lead with it. I've guessed unlimited projects, but you know your buyers better.
## Sweep 7: Zero Risk
Reasons someone might hesitate at $99/month, none of which the copy answers:
Show the rest (28 more lines)
1. **"Starting at" signals a hidden cost.** The reader doesn't know what raises the price (seats, usage, add-ons). `[NEED: the pricing variable]`. If $99 is the real price for a defined scope, drop "starting at."
2. **No way to try it first.** `[NEED: free trial length, or money-back window, if either exists]`.
3. **Commitment is unclear.** Is it monthly with cancellation anytime, or annual? `[NEED: billing terms]`.
4. **No next step.** The copy ends on a price with no button and no hint of what happens after clicking.
5. **"Custom integrations" sounds like extra scoping or fees.** Say whether they're included in the $99 or quoted separately.
6. **No proof near the price.** `[NEED: one customer quote or logo row, ideally from a Pro customer]`.
## Draft with both sweeps applied
> **Pro: $99/month** `[NEED: per seat / per workspace]`
>
> Run every client or initiative in its own project, with no cap and no upgrade prompt when you add another.
>
> - **Unlimited projects.** Add work as fast as it comes in.
> - **Advanced reporting.** See `[NEED: specific metric/report]` without building it in a spreadsheet.
> - **Priority support.** A person replies within `[NEED: response time]`.
> - **Custom integrations.** Connect `[NEED: tools/API]` so `[NEED: outcome]`.
>
> `[NEED: trial or guarantee]`. `[NEED: billing terms, e.g., "Cancel anytime"]`.
>
> **[CTA: Start your Pro trial]**
> `[NEED: social proof line]`
## Notes
- I kept the feature list at four because there are four features. The benefit lines are placeholders, not final copy. Generic ones like "work smarter" would fail the So What test just as the original does.
- If you have no trial or guarantee, don't fake one. A clear billing line ("Billed monthly. Cancel from your account settings.") still lowers risk.
- Send me the `[NEED]` details and I'll turn this into final copy.