with the skill
## Email 1
**Subject:** blog attribution
Hi {{first_name}},
Content budgets at B2B SaaS companies your size usually get defended with pageviews and MQLs, because few teams can see which posts show up in closed-won deals.
We built a platform that ties blog posts to pipeline. Customers see content-attributed revenue grow 3x within 90 days.
Want me to run your top 10 posts against pipeline and send back what I find?
{{sender_name}}
{{postal_address}}
If this isn't relevant, reply "no" and I won't follow up.
*(About 75 words, one ask, no link.)*
## Follow-ups
Show the rest (25 more lines)
**Day 3 (new angle, as a reply in the same thread):**
> One example of what this looks like: [Customer, similar size] found that [specific post type] was influencing [X]% of their closed-won deals but got almost no budget. They shifted spend and hit 3x content-attributed revenue in 90 days. Happy to check whether the same pattern shows up for {{company}}.
**Day 8 (different angle):**
> Different question: when your CEO or CFO asks what content contributed to pipeline last quarter, how do you answer today?
**Day 16 (breakup):**
> I'll assume the timing's off and stop here. If tying content to revenue becomes a priority, I'm easy to find. Good luck with Q{{quarter}}.
## Ways to make it stronger
- **Name the 3x.** "Customers see 3x" is the weakest part, because buyers will ask who and from what baseline. Swap in one named customer, or an anonymized one with industry and size, and a starting number if you can share it. If the 3x is an average, say so.
- **Add a signal to the opener when you have one.** Examples:
- They're hiring content marketers: "Saw you're hiring two content marketers. That's usually when someone asks which posts are earning their keep."
- They have a new VP: "Congrats on the new role. The first 90 days usually include a content audit."
- They just published a big content push: reference it specifically.
If research turns up nothing real, keep the segment-level version above rather than inventing a hook.
- **Check you can deliver the offer.** The "run your top 10 posts" ask only works if a sample is cheap for you to produce (for example, a read-only CRM or GA connection or a quick export). If it isn't, change the CTA to "Worth a look?".
- **Before sending:** use a secondary domain with a warmed mailbox, verify the list, and turn off open tracking. Measure replies, not opens.
I can also write versions for specific triggers (funding, hiring, new VP) or a shorter version for CMOs.